Irwin used his influence to raise awareness of wildlife conservation and his approach to wildlife is enthusiastic, unconventional and non-dogmatic which is a draw point for teenagers who typically root for individuals who dare to go against the norm in pursuit of their dreams.

Through selling brownies and cookies, we aim to raise funds for the Animal Concerns Research and Education Society (ACRES)
that foster respect and compassion for all animals, improve the living conditions and welfare of animals in captivity and educate people on lifestyle choices which do not involve the abuse of animals and which are environment-friendly, where 80% of our proceeds goes to it directly. With the design of and the quotes on the packaging of our food product, we also hope to raise the awareness of Singaporeans with regards to wildlife conservation.

snow leopard

Giant Panda

Tiger

Bakery

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"We consider species to be like a brick in the foundation of a building. You can probably lose one or two or a dozen bricks and still have a standing house. But by the time you've lost 20 per cent of species, you're going to destabilize the entire structure. That's the way ecosystems work." - Donald Falk, Christian Science Monitor, 26 May 1989

"Without knowing it, we utilize hundreds of products each day that owe their origin to wild animals and plants. Indeed our welfare is intimately tied up with the welfare of wildlife. Well may conservationists proclaim that by saving the lives of wild species, we may be saving our own." - Norman Myers, A Wealth of Wild Species, 1983

"What is man without the beasts? If all the beasts were gone, men would die from a great loneliness of spirit. For whatever happens to the beasts, soon happens to man. All things are connected." - Chief Seattle

"Natural species are the library from which genetic engineers can work." - Thomas E. Lovejoy, Time, 13 October 1986